Heritage
SABANG JAYA on International Expo in Italy. With the Founder Sugimin in the center.
Since 1965
Celebrating the Heritage of Votrro Coffee Roastery Since 1965
VOTRRO Coffee Roastery, located in the dynamic district of Pluit, North Jakarta, stands as a testament to the enduring influence of multi-generational expertise within the Indonesian coffee industry. Founded on the established principles of Sabang Jaya Indonesia, a successful coffee export enterprise, VOTRRO has evolved into a modern roastery specializing in premium coffee for both local and broader markets.
Heritage of VOTRRO Coffee
The foundation of VOTRRO’s operations is rooted in the legacy of Sabang Djaya Indonesia, a company that cultivated strong international trade relationships by exporting high-quality Indonesian coffee, primarily robusta from Sumatra, to markets in Japan and Italy. This historical precedent established a deep understanding of the global coffee trade and a commitment to sourcing exceptional beans.
FUTURE OF VOTRRO Coffee roastery
Building upon this heritage, VOTRRO has transitioned into a contemporary roastery focused on precision and quality. The company sources its beans from reputable suppliers and farmers, ensuring a consistent supply of premium coffee.
And now utilizing advanced roasting techniques, VOTRRO specializes in espresso roasts, while also catering to the nuanced demands of manual brewing methods.The roastery’s commitment to quality is upheld through rigorous quality control procedures, including post-roast cupping sessions. This meticulous approach is driven by a desire to maintain the high standards established by the company’s historical foundation.
VOTRRO’s flagship product, a commercial espresso beans featuring Sumatran arabica, reflects the company’s deep-rooted expertise in this region. While maintaining a focus on its core coffee offerings, VOTRRO is also strategically expanding into the commercial tea sector, demonstrating a commitment to diversification and market responsiveness.
Leveraging e-commerce platforms, VOTRRO has successfully broadened its market reach, demonstrating its ability to adapt to the evolving demands of the modern consumer. The companyโs growth strategy is underpinned by a commitment to maintaining its heritage of quality while embracing innovative approaches to product development and market expansion.
VOTRRO Coffee Roastery represents a confluence of established expertise and contemporary innovation, positioning it as a significant player in Indonesia’s specialty coffee landscape.
